Dr. Jacqueline Nolis is a co-founder of Nolis, LLC, a data science consulting firm. She has over a decade of experience using data to help companies including DSW, Union Bank, Microsoft, and Airbnb. She has a PhD from Arizona State University where her research focused on electric vehicle route optimization. For fun she likes to use machine learning to do weird things like generate offensive license plates. You can find her @skyetetra on Twitter.